Getting radio play as an Unsigned Artist.

You have a product, you're playing gigs, but what about the radio play? Here's our opinion. Read more..

So, in the last article I mentioned that the band have been doing pretty well on the online streaming platforms with that EP of ours. This is all very good but streaming still doesn't offer close to the exposure levels that good old fashioned radio play will, I guess this is why bands everywhere seem to want radio play, I mean, who knows who could hear your song on the radio waves? So many bands, and so little air time... So how do you do it?

I've been compiling lists of many many local and internet radio stations, as well as those at national level with larger audiences and the hundreds of emails I can write to about being played on their station. You've got to make the email short and sweet - nobody likes to read pure paragraphs from a stranger looking to get a favour, a nice greeting introducing yourself and why you're emailing and the name of your band, asking who you may speak to in order to get some plays on one of the shows on their station and finish with a thank you, is enough to initiate a working contact in a professional way.

Here is a template of what you might write,

"To the whom it may concern at Radio Basser, I hope this emailĀ finds you well!

My name is Martin Hughes, I am from Screamin' Whisper, we are a band based in the UK. I'm emailing with regards to how we might get the first single from our album (coming out later this year) played on your station? Hope you can help, as we would love to be on one of your shows.

Kind regards,



You see, it really doesn't take a lot of writing, and this is an effective method! It seems to me that from here I have generally been asked for Soundcloud links to songs and for a biog of the band, so have these things ready. If they want to play your songs, make sure you give them a shout out on social media, it's only good manners.

You need to have some good quality recordings you can send links to, make it easy for these people to play your song - Soundcloud means they don't have to buy it, it's easy to get to listen to and it's easy to play on the radio.

To begin with, I find the small local stations seem to be quite willing to help out the unknown artists, and even champion them, if the quality is good enough! It's tempting to go for the big fish when you're fishing, but remember that many small fish will make more waves than one large fish, so don't get too hung up on getting on the big stations, they'll pay attention if you just keep making waves, so let the smaller (and seemingly very kind and helpful) help you make the waves and earn fans! Having said that, do contact EVERYONE, some of the big stations are very helpful and will even have whole shows dedicated to unsigned music, so search these shows and these stations out, you just don't know who will play you.

*You want to get paid, you should register your songs with PPL (Phonographic Performance Limited) and yourself with PRS (performing rights society).

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Comments (5)

  1. Jack Mcguire:
    May 23, 2017 at 12:30 PM

    Wise words Basser


    1. Oscar Rudd:
      May 31, 2017 at 09:10 PM

      and funny too


  2. Roger Lyon:
    May 23, 2017 at 04:32 PM

    Interesting read, you are correct quality of recordings is paramount.


    1. Adam Jones:
      May 23, 2017 at 04:55 PM

      Agreed Roger, the complete package will be looked at, needs to be professional.


  3. Ciara Mc Guinness:
    May 23, 2017 at 04:53 PM

    Good man


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